Digital Content Design
QVC Web & Social
A collection of landing pages and social components for events
and brands for QVC. These pages were used to entice the customer to shop, explore, and return again to discover more.
Overview
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Role
Concept & Lead Designer
Photo Art Director -
Who's In the Party?
Myself, E-commerce Partners, Development Team, Photographers, Retouching
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Length of the Quest
2012-2020
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Tools
Adobe Creative Suite (Photoshop, Illustrator, InDesign)
While working as a designer in the fashion e-commerce realm, I was often tasked with designing landing pages for various QVC events and brand launches. These pages work to balance the brand essence of QVC and the brand being supported.
All of these pages were created in collaboration with e-commerce business teams, development, and photography.
Various styles have been designed and utilized over my time working within the category, including large supporting visuals, GIFs, and “come back daily” promotions.
Brand Shops
& Event Pages
Style Stories &
The Fashion Edit
In late 2019, a pilot project launched for the Fashion category that aimed to leverage tips and tricks along with host tie-in and storytelling into shopable stories. We aimed to provide the customer with a more engaging shopping experience. Each page produced was created using cross-team collaboration with E-commerce teams, stylists, photographers, and developers, and aimed to present various styling options based on a common theme.
Some of The Stories
Social
I’ve also created assets for various QVC shows and host properties over the years. Many of these assets supported the most popular show, In the Kitchen with David, and his Facebook following. I was involved in creating a Facebook “tab” experience in 2012, used to engage and inform customers and fans about David’s first cookbook, leading to over 250,000 sales.